Jumbo Kingdom and Tai Pak Floating Restaurant Honoured with Grand Award at BDA Brand Award 2026

 (Hong Kong, 21 August 2026) — Jumbo Kingdom and Tai Pak Floating Restaurant have been awarded the Grand Award at the BDA Brand Award 2026, recognising their outstanding achievements in brand heritage, cultural significance and public recognition, while affirming their importance as enduring symbols of Hong Kong's maritime heritage. The award is organised by the Hong Kong Designers Association (HKDA) and recognises brands that have demonstrated excellence in brand development, brand value and market impact.

 As one of Hong Kong's most iconic cultural and hospitality brands, Jumbo Kingdom encompasses a family of heritage brands and assets, including Jumbo, Jumbo Palace and Tai Pak Floating Restaurant, which together have formed an integral part of the city's collective memory for generations. For decades, Jumbo Kingdom has remained one of Hong Kong's most recognised heritage brands. Renowned for its distinctive floating architecture, dining heritage and unique place in the city's history, the brand has become an integral part of Hong Kong's collective memory and tourism landscape. The award reflects broad recognition of its historical importance and cultural value.

Mr. Wong Tai Yu, Director of Aberdeen Restaurant Enterprises Limited and owner of the Tai Pak Floating Restaurant trademark, said:

"We are deeply honoured that Jumbo Kingdom and Tai Pak Floating Restaurant have received the Grand Award at the BDA Brand Award 2026. This recognition reflects not only the enduring strength of the brand, but also society's appreciation of Hong Kong's maritime heritage and collective memories. Jumbo Kingdom is more than a brand. It represents a shared cultural legacy that has connected generations of Hong Kong people. This award encourages us to continue our mission of preserving and passing on this unique part of Hong Kong's cultural heritage."

Mr. Wong added that Aberdeen Restaurant Enterprises Limited remains committed to preserving the historical and cultural legacy of Jumbo Kingdom and Tai Pak Floating Restaurant through research, educational initiatives and public engagement activities that promote greater appreciation of Hong Kong's maritime heritage.

Aberdeen Restaurant Enterprises Limited extends its sincere gratitude to the community, supporters and stakeholders who have contributed to the enduring legacy of Jumbo Kingdom and Tai Pak Floating Restaurant over the years. The award serves not only as recognition of the brand's achievements, but also as an affirmation of the importance of preserving Hong Kong's brand heritage, maritime culture and collective memories. The company remains committed to preserving this legacy and ensuring that the cultural significance of Jumbo Kingdom continues to be appreciated by future generations.

Photo Captions

Photo 1: BDA Brand Award 2026 Winners' Group Photo